Work Smarter, Not Harder to Promote Your Books As an author, you are a brand. Here are some ways to improve your effectiveness. 10 Surefire Ways To Grow Your Brand | HOW Magazine Blog. Share this:SharePinterestEmailFacebookLinkedInTwitterTumblrRedditLike this:Like Loading... Related Published by Linda J. Armstrong A former elementary educator, I am a freelance writer, photographer, and painter. View all posts by Linda J. Armstrong