From The Write Practice Blog, Advice on Creating Good Bad Guys

The most important character in your story is the villain. If you find that your story is lacking something, you probably don’t have to look any further than the opposition. If your hero doesn’t have much to overcome, he can’t be much of a hero. The greater the evil he faces, the greater your protagonist will be. Even in stories of man against nature, it can’t just be any storm, it has to be the Perfect Storm. See what I mean? Click below for some great ways to make your opposition more effective–and more original.

50 Shades of Villain: How to Characterize Without Cliché.

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